Why Self-Direction?

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Invest in What You Know

I wanted to work within the IRS rules and have total control of all my investment decisions. I found Entrust Northeast and my experience far exceeded my expectations. I found a penthouse, I decided to buy the unit…downloaded all the necessary documents from the Entrust web site, and within a month closed the deal...

The Entrust Group does not offer investment, tax, financial or legal advice to clients. Individuals who believe they need advice should consult with the appropriate professional(s) licensed in that area.

Self direct your IRA funds into investments that you know.

More than ever, it’s important to understand all your options when investing the funds in your retirement account.

Self-directed IRAs (sometimes known as real estate IRAs) are one of the best-kept secrets in the retirement investment arena.

Why? Because there are very few companies that have the ability to offer truly self-directed retirement accounts. In addition, information on truly self-directed IRAs and their benefits is not very widespread.

Investors have been self-directing their retirement funds into alternative investments for many years. These investors understand the IRS rules and regulations.

They realized long ago that they could use their retirement funds to invest in what they want.

And so can you.

"Self-directed" simply means that you have complete control over selecting and directing your own IRA or 401(k) investments. This control requires a specific type of account, and it opens the door to many nontraditional types of IRA or 401(k) investments. Under your direction, your IRA can buy real estate, notes, limited partnerships, commercial paper and many other types of assets.

With the added investment options, diversity, and flexibility provided by a self directed IRA or self directed 401(k), you can potentially build wealth and secure your future much more effectively than through traditional retirement plans.


For more than a quarter century, Entrust has been showing individuals and small businesses how to take advantage of self directed IRAs and real estate IRAs. With the nations largest network of local experts on self directed IRAs, Entrusts' team of qualified professionals have personal, hands-on experience in self-directed investing, because they are self-directed investors, too. This level of experience allows us to provide you with better educational tools on self direction, including frequent in-person seminars, to ensure that you empower yourself to invest in what you want.

And, we are the only firm of our type that allows you to do business with us the way you want: over the phone, over the Internet, or in person.

If you’d like more information on self-directed investing or if you’d like to attend a self directed IRA seminar in your area, please contact one of our local experts.

If you’d like more information on the differences between investing with a traditional retirement account and a self-directed account, visit the Entrust Learning Center.