Self-Direction Defined

Traditional IRA/401(k) Investing

Self-directed IRA/401(k) Investing

Good for everyone, but especially suited to less-experienced and less-involved investors.    

Good for anyone, but especially suited to those investors who want to invest more proactively and want to diversify their portfolio to non-traditional assets. 

Choose only from among traditional investment types: stocks, bonds, mutual funds, annuities, or CDs.   

Choose from among a much wider array of investments, including real estate, notes, land, private placements, limited partnerships, joint ventures, and much more. There are a few prohibited investment types.

You may also purchase publicly traded securities or certificates of deposit of your choice.

The account administrator—a brokerage or a bank, for example—may provide investment advice. 

You are always exclusively in charge. You find appropriate and attractive investments on your own initiative. 

Brokerages, banks, and insurance companies may have an interest in promoting certain investments, especially their own branded products.    

Entrust is completely neutral. Its role is limited to showing how to purchase rather than what to purchase. It has no investment products to sell. 

 
Increases in the value of your investments are determined solely by market forces.    

You can contribute to the increase in the value of certain holdings. For example, through your account you may fund improvements to real estate investments.