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Advisors & Issuers

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For over 40 years, The Entrust Group has empowered investors to take control of their retirement portfolios with self-directed IRAs. Now, we’re ready to invest in your career. Whether you’re a financial advisor, investment issuer, or other financial professional, explore how SDIRAs can become a powerful asset to grow your business and achieve your professional goals.

Learning Center

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Access the largest knowledge base for Self-Directed IRAs. Expand your investor knowledge with articles, whitepapers, practical guides and tons of other educational resources.

About Entrust

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For 40 years, The Entrust Group has provided account administration services for self-directed retirement and tax-advantaged plans. Entrust can assist you in purchasing alternative investments with your retirement funds, and administer the buying and selling of assets that are typically unavailable through banks and brokerage firms.

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Senior Housing in Your IRA: An Expert Introduction for Investors


The population of Americans age 80+ is projected to grow by 66% through 2035.
This huge demographic shift presents real estate investors new opportunities in senior housing. While many are familiar with traditional properties, the senior housing market is a distinct asset class with its own unique characteristics.

Watch this replay straightforward look at the senior housing landscape, from the different types of properties to the market forces driving demand. You'll get a clear, data-driven overview of this growing sector, helping you gain clarity and confidence in deciding if it's a good fit or not. 

Date: September 17, 2025
Duration: 1 Hour 3 Minutes (including a 31-minute Q&A starting at 38:27)
Presenters:

  • Jacob Marchini - Business Development Associate at The Entrust Group
  • Vern Harris - Acquisitions Specialist at A Better Way Realty
  • Jim Flint - Senior Manager at A Better Way Realty

Presentation Slides: View or download the presentation slide here.
Presentation Audio: Stream or download the mp3 here.
Audio Transcript: View or download the transcript here.
Presentation Timestamps:

  • Section 1: How Timing is Shaping the Opportunity
    • Starts: 9:45
    • Ends: 12:54
  • Section 2: Introducing Senior Living Segments
    • Starts: 12:58
    • Ends: 15:13
  • Section 3: Exploring the Market Size and Ownership
    • Starts: 15:18
    • Ends: 17:53
  • Section 4: Reviewing Market Demographics
    • Starts: 17:58
    • Ends: 20:19
  • Section 5: Deep Dive into Understanding What’s Driving Supply and Demand
    • Starts: 20:27
    • Ends: 34:28
  • Section 6: Q&A
    • Starts: 38:27
    • Ends: 1:09:11

We host monthly webinars on a variety of topics. Check out our event page to learn about upcoming event.

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